About
Neil Black owns the studio.
He is a digital analytics and platform leader with a data warehouse engineering background. Black Box Site Design is the parent company. The sites and the measurement are designed together.
Why the studio is shaped this way
A lot of websites are designed, launched, and then handed to someone else to measure. The events do not match the page. The personalization shows up as a tag. This studio starts from the other direction: what the page has to do, what you are willing to measure, and what should stay off the first load.
The company family
Black Box Personalization (opens in a new tab), a Black Box Site Design company
The product site is where the labs, the consent model, and the personalization rules live. This site is where a new website starts.
How to read this site
The case study is Black Box Personalization. The sample studies show how we would take on other briefs. When a client agrees to be named, that story is written the same way: the constraint, what shipped, and what was measured.
- Owner
- Neil Black