The page can change with the visit.

What it is

A visit arrives with a clock, a screen, a language, and sometimes a referrer. A rule can use those to choose a headline or a next step before anyone logs in. That is the small version, and it can run in the browser.

The larger version stores a beacon, respects a consent choice, and applies rules across pages. That is the product. The labs show the beacon, the consent switch, and the rule beside each other.

How it can lift conversions

On a marketing site, conversion is usually one next step. If the line on the page matches why this person arrived, that step is easier to recognize. A reader at 9 in the morning and a reader at 11 at night are not always asking the same question.

When the line matches the visit, the next step is easier to see. We measure that on a project, against a baseline, before we talk about a number.

Try it in this browser

The panel below rewrites one paragraph from the time, the device, the referrer, and the locale. It stays in this browser. Consent, storage, and rules across a site live on the product.