Sample
Sample study
A developer tool
A technical product needs a public page that explains the tool without forcing a login. The sample on the page looks like the product, and the next steps are the docs or a conversation.
Audience
Engineers evaluating a product, and the person who has to approve it.
Approach
- The sample on the page is static. It looks like the product and does not pretend to be a live console.
- Two next steps, labeled: read the docs, or talk to the studio. Not six equal buttons.
- Pricing explained in sentences. No fake tier that says 'Contact us' next to a number we made up.
What we would measure
The useful split is docs versus a sales conversation. A real project would name those events before launch.
There is no result to report, because this project was not shipped for a client.