Sample
Sample study
A field-service company
A multi-location service company needs a page that works on a phone in a parking lot. One primary action, the service area up high, and a page that loads quickly.
Audience
Someone on a phone who needs a visit, and the office that has to answer.
Approach
- One primary action. Call or request a visit. The other links are quieter.
- Service area and what the visit includes, above any story about the founders.
- A fast page: little imagery, system fonts only if the brand font is heavy, no chat widget unless someone measures it.
What we would measure
Completed calls or completed forms, named before launch so the page has one job to prove.
There is no result to report, because this project was not shipped for a client.