Sample
Sample study
A research institute
A public research institute needs one site for three audiences who arrive with different questions. The homepage routes by intent, and the type can hold a long note.
Audience
Visiting scientists, funders, and a general reader.
Approach
- A homepage that routes by intent instead of by department chart.
- A type system that can hold a long note without looking like a blog theme.
- A performance budget, because the audience is not in one city and the page should not wait on a heavy hero.
What we would measure
If this were a real project, the first question would be which intent path people use. We would not lead with a traffic total.
There is no result to report, because this project was not shipped for a client.